Private Label

Your rice. Your label.

Launch your own rice brand without running a mill. We source the grain to your spec, pack it in your printed bags and deliver it shelf-ready across Australia.

Start your label See rice grades

WHY PRIVATE LABEL

Your brand. Our supply chain.

Better margins

Sell under your own name instead of reselling someone else's brand.

No mill needed

We handle sourcing, ageing, sorting and packing.

Consistent grain

Every lot checked for length, moisture and purity.

Local delivery

Stock held in NSW and shipped across Australia.

CHOOSE YOUR RICE

Any grade, under your name.

See full specs

1121 Basmati

Creamy sella · Golden sella · Steam

8.35+ mm

Extra-long

1509 Basmati

Creamy sella · Golden sella · Steam

8.45+ mm

Extra-long

Sugandha

Creamy sella · Golden sella · Steam

7.85+ mm

Extra-long

Sharbati

Creamy sella · Golden sella · Steam

7.25+ mm

Extra-long

PR 11

Creamy sella · Golden sella · Steam

6.90+ mm

Extra-long

Indian long grain

Parboiled · White

5.90+ mm

Long

Sona Masoori

Parboiled · White

5.20+ mm

Medium

AVAILABLE FOR PRIVATE LABEL

Pick the grain for your bag.

Every rice in our wholesale range can be packed under your brand.

Extra-long grain aromatic rice with exceptional fragrance.

Grain length 8.35+ mm

Moisture 12–13%

Purity 93%+

Broken Nil

Extra-long grain aromatic rice with exceptional fragrance.

Grain length 8.35+ mm

Moisture 12–13%

Purity 93%+

Broken Nil

Extra-long grain aromatic rice with exceptional fragrance.

Grain length 8.35+ mm

Moisture 12–13%

Purity 93%+

Broken Nil

Extra-long grain aromatic rice with natural fragrance.

Grain length 8.45+ mm

Moisture 12–13%

Purity 93%+

Broken Nil

Extra-long grain aromatic rice with natural fragrance.

Grain length 8.45+ mm

Moisture 12–13%

Purity 93%+

Broken Nil

Extra-long grain aromatic rice with natural fragrance.

Grain length 8.45+ mm

Moisture 12–13%

Purity 93%+

Broken Nil

Long grain aromatic rice with natural fragrance.

Grain length 5.90+ mm

Moisture 12–13%

Purity 97%+

Broken 5%

Long grain aromatic rice with natural fragrance.

Grain length 5.90+ mm

Moisture 12–13%

Purity 97%+

Broken 5%

Extra-long grain aromatic rice with natural fragrance.

Grain length 6.90+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Extra-long grain aromatic rice with natural fragrance.

Grain length 6.90+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Extra-long grain aromatic rice with natural fragrance.

Grain length 6.90+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Extra-long grain aromatic rice with natural fragrance.

Grain length 7.25+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Extra-long grain aromatic rice with natural fragrance.

Grain length 7.25+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Extra-long grain aromatic rice with natural fragrance.

Grain length 7.25+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Medium grain aromatic rice with natural fragrance.

Grain length 5.20+ mm

Moisture 12–13%

Purity 97%+

Broken 5%

Medium grain aromatic rice with natural fragrance.

Grain length 5.20+ mm

Moisture 12–13%

Purity 97%+

Broken 5%

Extra-long grain aromatic rice with natural fragrance.

Grain length 7.85+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Extra-long grain aromatic rice with natural fragrance.

Grain length 7.85+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

Extra-long grain aromatic rice with natural fragrance.

Grain length 7.85+ mm

Moisture 12–13%

Purity 93%+

Broken 1%

How it works

Four steps to your own brand.

Launch your own rice brand without running a mill. We source the grain to your spec, pack it in your printed bags and deliver it ready for shelf.

Bag formats

1 kg 5 kg 10 kg 20 kg 25 kg sacks

Choose your rice

Pick a grade and type to suit your market and price point.

Send your artwork

Supply your bag design, or we help lay it out for print.

Approve a sample

We send a sample pack before full production.

Packed and delivered

Your branded bags, palletised and shipped anywhere in Australia.

Private label FAQ

Good to know.

Speak to the trade team on +61 444 56 5353 or info@basmati.com.au .

What is the minimum order?

Minimums depend on bag size, print and grade. Tell us your plans and we will advise.

Can you help with bag design?

Yes. Send your logo and we can help lay out a print-ready bag.

How long does a private label run take?

Timing depends on artwork approval and bag printing. We confirm a schedule once your sample is approved.

Can I order more than one grade?

Yes. Many brands launch with a premium basmati and an everyday rice side by side.

START YOUR LABEL

Tell us about your brand.

We'll come back with grade options, bag pricing and a sample timeline – usually within one business day.

Prefer to talk? +61 444 56 5353 · info@basmati.com.au